S H A P E S™

The first fully re-shapable hat.
Visualise it. SHAPE IT. Wear it.


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THE PHARRELL

HOW IT’S MADE:
Using both your hands, press down the crown twice in the front,
twice at the back with your thumbs and index fingers.

Available in eight colours

Shop THE BLUE
£135

 

 

THE FLAT TOP

HOW IT’S MADE:
Using as many fingers as you want, press down the crown
equally around the edges until you achieve a rounded flat top.

Available in eight colours

Shop THE WHITE
£135

 

 

 

 

THE FEDORA

HOW IT’S MADE:
With your thumb and middle finger press the crown from both sides,
while pressing down the crown on top with your index finger.

Shop THE YELLOW
£135

 

 

 

 

THE GAMBLER

HOW IT’S MADE:
From the front to the back go through the crown pressing it
slightly using your index and middle fingers.

Available in eight colours

Shop THE GREY
£135

 

SHOP THE COLOURS
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THE CAMPAIGN

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THE HISTORY

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Before Sju moved to London, her grandfather gifted her his beloved hat, made in the 1920s. She instantly fell in love with it and started wearing it everyday. As the city shaped and influenced her personality and style, an idea to create a contemporary hat brand built on a strong foundation and tradition came to her. She contacted the very makers of her grandfather’s hat and that’s how it all began.

 

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COLLECTIONS

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COLLABORATIONS

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CONTACT
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Instagram   /   Facebook

E: hello@bysju.com

 

MADE BY STUDIO BLUP